Sales Director Western Europe

Western Europe

You will hold responsibility for all sales activities in the Netherlands, Belgium, Luxembourg, Germany, Switzerland and Austria. You will be part of the Management Team in the Netherlands and will be participating in the European Sales Directors meeting, where the Sales Directors jointly determine strategy for Europe. Encouraging, motivating, coaching and supporting the Sales team in an inspiring way will be a role that really appeals to you. As Sales Director Western Europe, you will be the driving force behind achieving the European sales and growth targets.

Main tasks and responsibilities:

  • Amassing, analysing and assessing information on existing and new markets, customers, competitive conditions and products.
  • Determining the sales strategy in consultation with the Managing Director Europe and setting the sales targets at the European level.
  • Developing and implementing the strategic, tactical and operational sales plan.
  • Ensuring effective, efficient international collaboration with sister companies.
  • Ensuring plans are implemented and targets are met, assessing the commercial results against budget and market development and adjusting course if need be.
  • Maintaining relationships with direct and indirect buyers (both current and potential) with the focus being on key accounts, wholesale, retail, Top 10 fitters and housing associations.
  • Implementing pricing policy, concluding pricing agreements, setting price conditions, providing information on pricing and range, developing special campaigns, etc.
  • Taking part in trade shows and other activities (promotional and otherwise).
  • Leading the sales offices in the Netherlands and Germany.


  • Experienced in an (international) sales management role in the industrial products industry, preferably in Germany, France and/or the Netherlands.
  • A track record of increasing growth and visibility. 
  • Excellent interpersonal/people skills and a collaborative team player.
  • Ability to build first-class relationships across all business locations and with senior stakeholders, both internally and externally.
  • Thriving in a dynamic, entrepreneurial environment.
  • Proficient in the English language. Good command of German and French is beneficial.
  • Ability to travel domestically and internationally as required, including overnight stays, to meet business needs.

Fluidmaster is the number one toilet repair brand in the world. They are a supplier of an extensive range of sanitary solutions, actively sold under the Fluidmaster®, SCHWAB®, WISA® and LIV® brands. Fluidmaster parts are found in more toilets than all other brands combined. As a customer’s first choice and preferred supplier of toilet tank trim, Fluidmaster has been ingeniously engineering the internal flushing mechanisms of toilets for more than half a century. Built on and inspired by an unsurpassed history of innovation, Fluidmaster has become an icon in the plumbing industry. Its reputation for superior quality continues to grow as a retailer, wholesaler and international trade business and OEM partnerships are cultivated, further establishing the company as an innovative leader and global supplier in the toilet care industry. 
The popularity of Fluidmaster valves created a springboard for the expansion into related product lines. Today, Fluidmaster markets more than 100 million toilet repair products annually and sells more toilet tank replacement valves than any other manufacturer in the world. In addition to the inaugural fill valve, Fluidmaster’s complete line of toilet repair parts includes flush valves, flappers, tank levers, dual flush valves, bowl wax, toilet repair kits, ballcocks and connectors. Their growing global distribution network reaches more than 80% of the world’s population and spans over 90 countries. With manufacturing facilities across the globe, Fluidmaster is quick to market, quick to manufacture and quick to deliver with unparalleled quality assurance.

Fill in our application form or contact Michiel Drenth.
Fluidmaster works together with JDB to fill this vacancy.


Michiel Drenth

Managing Partner

+31 655140795 LinkedIn

Apply now