There has never been a more dynamic time in the automotive industry. Autonomous driving, connected vehicle technologies, ride sharing and new mobility services, active safety technologies, electric vehicles coming down in price and extending their range, while hybrids/diesel/IC engines reach new levels of efficiency.
People don’t talk about the Big 3 anymore or the German and J-OEMs. It’s now Google, Apple, Intel, Uber and others.
Tech and Automotive are experiencing a head-on collision. Yet, no one is confident of how and when these technologies will evolve to commercial reality and consumer acceptance.
In the meantime, most companies in the industry continue to make most of their profits from trucks/SUVs and cross-overs which are powered by hybrid/diesel/IC engine technologies.